We try not to repeat sources in a single email and we take care to differentiate subject lines from day to day. We add articles that gently hop from theme to theme, publisher to publisher, and order them in a way that feels right. We start with a story that’s subject line worthy-that is, a story so big or noteworthy that we think either you must know or that you’ll want to know about it. Now our universe of content is still a very broad palette to work with, so we also think a lot about flow and cadence. We’ve summed up all these ideals in a short sentence we use to sanity check our choices: “The highest quality curation for your work, life and play.” Is it a well-done story from a respectable source? Does it add value to your life, even if it’s just a smile or a new tip? Yes? If so, it’s a contender for “10 for Today.” We want you to be surprised and delighted. We want you to be moved to act, to share, and to save for future reference. We’ve thought long and hard about what we want our curation to convey, how we want it to make you feel. With so much content at our fingertips, we could go in a million directions. But how do we pick what to include? What systems help us be efficient at our job? And how do we know when it’s done and ready to send to you, dear reader? Here are five things we think about when putting together “10 for Today” to inspire your own curation on Flipboard: Thankfully, at Flipboard, we’re surrounded by so much incredible journalism from our publishing partners that there’s no shortage of stories to fill each day’s mail. “10 for Today,” in our slightly biased opinion, is essential reading for anyone who’s curious about the world, strives to be better in work, life and play, and for whom there’s nothing quite as satisfying as a good story. Create a Flipboard account and you’ll start receiving our signature daily email every afternoon: 10 stories obsessively curated by Flipboard’s editorial team, seven days a week. Do you read “ 10 for Today “? If so, thank you, we love you! If not, you’re missing out big time.
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